They've basically taken a perfectly good word, a Richard Dawkins catch-all for viral ideas, and turned it into another word for "silly interactive survey that keeps you from having to do any real work." Way to water down groundbreaking scientific research, Internet! Hence why I refused.
The word meme is catching, that's the problem. There's a nice paradox for you: Things that people call memes are not memes, but calling those things memes is a meme, in the real sense of the word.

There must be some kind of way out of here (said the junkie to the meme. oh god there is it again)